How do you sell crafts online? Making that little extra bit of income can go a long way. Especially if you’ve got kids, then things can get pretty expensive.
*This post was in collaboration with Fat Joe Publishing.
There are so many ways to make money online, and selling your creations are certainly one of them. However, there are a lot of people doing it. Especially these days when, unfortunately, there are a few people out of work due to coronavirus who are trying to make money in other ways. You need to stand out and be seen, and these tips can help you get started. You may have already tried a couple of these, which is great. But see if the others can help boost you to the next level in your journey to make some more cash online, they can at least shift your perspective and give you something to think about.
Remember, when you’re selling your stuff you’re representing yourself and your brand. Think of yourself as a business. This means you need to be professional in all things. Doing so allows people to consider you again as a legitimate selling platform and entice them to come back to you again and again. To really paint the picture of professionalism you might consider a physical address, a proper fully fleshed out website and a business email account. You don’t have to do all of this at once. For the start, it’ll be how you handle yourself and how you respond to those wanting to buy off you. Be approachable. Make sure that you always have a great returns policy. If you offer returns make sure the rules are simple to follow. If you allow them it lends the buyers an enhanced level of confidence and they’ll want to purchase off you.
Find The Right Selling Platforms
If you’re going to sell your home creations, you need somewhere to sell them from. Especially at the moment with Coronavirus still having a huge impact on physical locations. Etsy is the obvious choice. It’s a place to sell products made individually by the members and is a great place to start. As things build up you might want to move onto more widely recognized platforms and start your business up on Amazon. Remember, whichever selling platform you use is going to represent you and your brand so make sure it’s a good one, or at least one with a good reputation. Also, you’ll likely have to pay a fee, so make sure you work everything out properly in terms of financial figures to ensure you still come out on top with a profit. If you come to selling your products overseas the costs will likely increase again to the point where you might be better off finding warehouses in the target country to hold some stock for you, but that’s a nice problem to have later in the day.
When people purchase from you online, you need to arrange delivery. If they live close it might be that you can deliver it yourself. However, if they’re far away you need to enlist couriers. They come in all shapes and sizes with differing reputations and prices. You probably know most of them. It depends what your creations are. If they’re large and weighty it’s going to cost you more to ship. You need to ensure the courier is a good one because again, they represent your business. If the courier messes up and doesn’t deliver, or if they damage the item, it’s going to come back on yourself. Do your research and make sure it’s consistent. If the item is high price make sure that you get it ensured. Failing to do so might end up costing you a pretty penny. If you’re delivering small items it might be that you can just pop to your local post office and send them off that way. Just ensure you package them as best you can so they don’t get damaged and send them recorded delivery.
Leverage Social Media
Everyone is on it these days. And if they’re not on one platform, they’ll be on another. Set up business pages on each platform and start creating content that gets likes and upvotes. Through here, you link to your website or selling platforms. The game is to increase traffic by advertising yourself through social media. It can be a lot to manage, especially if you’re on more than one platform. However content can be recycled across all of the social channels. Videos are great, perhaps of you using what you’re making or showing how it’s actually made.
Do you want to sell crafts online? Check out my post on DIY CRAFT IDEAS TO MAKE AND SELL
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